It's Yours: A Film on Hip-Hop and the Internet (2020)

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics. rap music, hip-hop, musician, technology, record producer, recording studio, blog, black activist, internet, music fan, social justice, meeting on the internet, social media, internet culture, black lives matter, music industry, social media influencer